Using a Podcast as a Marketing Tool – Small Business Show 228

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Are Podcasts a good marketing tool for your Small Business? Can you connect with your customers on a different level by hosting your own Podcast and if so, how do you get started? Join us today on this episode of the Small Business Show to find out about this topic and more.

Podcasts are increasingly popular. Over 51% of the US population has listened to a Podcast and 31% of the population have listened to a Podcast in the last month. 62 million people listen to Podcasts each week. One of the key aspects of Podcast success is the niche audience. There are over 750,000 Podcasts out there with most covering very specific topics.

You know we believe that the riches are in the niches. A Podcast is a new way to connect with your existing and potential customers – not everyone has time to read your blog posts, and not everyone is following you on social media. Join us today and hear your hosts Shannon Jean and Dave Hamilton discuss how to get started, what topics to discuss and much more.

Listen in and then join us at the Small Business Show support group to ask questions and to share your own tips.


  • 00:00:00 Small Business Show #228 for Wednesday, June 19, 2019
  • 00:01:35 Beginner’s Mind
  • 00:03:27 The Business of Podcasting vs. Adding Podcasting to Your Business
  • 00:05:39 Podcasting, a new way to connect with your existing audience
  • 00:07:26 A co-host as a consistency partner
  • 00:10:02 Your podcast adds authenticity to your business
  • 00:12:09 Share your stories
  • 00:13:51 Wrangle your schedule with seasons
  • 00:15:12 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit to apply for free today and find out if there’s a board seat available in your area!
  • 00:17:08 SPONSOR: gets you 20% off your first year
  • 00:18:42 Talk about your history and your team
  • 00:20:55 Shannon-On-The-Spot
  • 00:23:19 Make sure to do video
  • 00:24:35 Just get started!
  • 00:25:31 Podcasting is your safe place
  • 00:27:06 Please leave us a review!
  • 00:27:55 GG 228 Outtro
  • Links mentioned in this episode: 

How to Start a Podcast
Podcasting for Beginners
An Insiders Guide to Podcasting

The post Using a Podcast as a Marketing Tool – Small Business Show 228 appeared first on The Small Business Show.

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