Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients worldwide, writes a column for Inc. Magazine, and is the author of the Mess to Success book series.
In today’s episode, Scott shares how he has handled the transition from a senior role in a large corporation to becoming an entrepreneur. He reveals what he wants to teach people with his new marketing book and how those lessons apply to small businesses. He highlights some of the biggest challenges in marketing for small business owners and what makes his new release stand out from other marketing books. He also shares the biggest marketing mistakes he has made in his career and why it’s essential to stay aware of the cash side of any business.
“What separates the successful from the less successful is they’re just willing to do what the less successful aren’t willing to do.” – Scott Jeffrey Miller
Listen to the podcast below:
This week on SmallBizChat Podcast:
- What the transition from a corporate role to entrepreneurship has been like for Scott
- What Scott wants to teach people with his new book: Marketing Mess to Brand Success
- How these marketing lessons apply to small businesses
- The biggest challenges in small business marketing
- What makes Scott’s marketing book stand out from others
- Scott’s biggest marketing mistakes
- Why it’s so important to stay close to the cash side of your business
- Book: This is Marketing by Seth Godin
- Book: The Speed of Trust by Stephen M. R. Covey
- Book: Multipliers by Liz Wiseman
- Rise Together Podcast with Dave Hollis
- SmallBiz University: How to Sell and Market Online
Connect with Scott Jeffrey Miller:
- Scott Jeffrey Miller’s Website
- Podcast: On Leadership
- Book: Marketing Mess to Brand Success
- Scott Jeffrey Miller on LinkedIn
- Scott Jeffrey Miller on Instagram
- Scott Jeffrey Miller on Facebook
- Scott Jeffrey Miller on Twitter
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The post The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller appeared first on Succeed As Your Own Boss.