As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message.
Businesses choose a large variety of ways to accomplish this. From billboards, radio ads, and of course social media. While targeted ads are getting smarter, wouldn’t it be easier to find out what customers have their wallets open?
By leveraging your blog you can attract these clients to your site. A business blog that actually makes money for your business is possible! There are many benefits that a blog can bring to your business, such as new clients, outreach, and improved customer retention.
Let’s learn how to blog to grow your business!
How Blogging Attracts Potential Clients To Your Business
Did you know that by blogging about the right topics you can flood your business with new customers? Well-written blogs are one of the easiest and cheapest ways to get free advertising for your business, and for the right people. The answer? Keywords.
Every day Google processes over 3.5 billion searches. These searches are people looking for information and the best possible answers to their questions. You can attract people to your business by using the right keywords!
There are different types of searches and keywords, which your business can use to identify potential clients.
The 3 types of search queries are:
- Navigational search queries: Types of searches looking for a specific site or store.
- Informational search queries: Looking to learning more about a product or service
- Transactional search queries: Types of searches looking to purchase or buy.
You can use keywords or searches to attract new clients to your business. A well-written blog may be enough to persuade a purchase or join your email list. By using your blog and combining it with Search Engine Optimization you can easily turn your blog into a money-making machine.
Blogging Helps Customers And Convince Customers to Buy
Aside from a traffic generator, a blog can be a useful resource for growing your sales. A business blog can be used to answer questions about your product, give ideas of your products, and even highlighted customer experiences.
Blogging on topics that are useful and helpful to your clients is a great way to retain and gain new customers.
Some Performing Blog Topics For Your Business Are:
- Current Trends
- Industry Updates
- New Features
- Ideas for unique ways to use your products
- Frequently Asked Questions
Blogging is a great opportunity to address pain points and discuss topics your audience actually wants to read. Giving industry updates, the newest trends, and ideas will help you build a loyal fan base, and build your client list.
Blogging Gives Your Business A Competitive Edge
A blog is a great way to highlight what separates your business from your competitors. Oftentimes before purchasing, customers will look around various competitor sites to see who can better suit their needs. Your blog is a great way to show how you do business differently.
Most businesses use their blog to talk about themselves, instead of showing how they help customers. By sharing new ideas, highlighting customer stories, and providing information your clients and future clients want to hear, you can set the bar as to how your business operates.
Depending on your industry, a blog comparing software, or even ranking places to do business may be helpful to your clients as well. A simple comparison of features is a great way to show the difference between your competition, and yourself.
Blogging can also build authority for your brand and make up the leader of the pack for your industry. Well-written blogs and research can increase your ranking in major searches, making it easier for new clients to find your business.
Blogging offers you a unique and unfiltered way to brand your business. Your approach to hot topics, customer service can be identifiers for your brand and give you a competitive edge.
How To Blog And Grow Your Business
Blogging is a great way to grow your business. Now you just need to start writing. If you want to grow your business, this is what you need for your blog.
Steps To Writing Blogs That Grow Your Business:
- Have A Goal
- Find The Right Keywords
- Have Unique Take
First, you need to have a goal for your blog for your business. Be as specific as possible. If you are looking to increase traffic, or increase sales of a specific product make sure that this top of mind for the topics and way you write your blog. You will find that types of blogs or lists may better fit these goals.
As we covered earlier, the right keywords can lead the right people to your business. Therefore you need to find and use the right keywords in your blogs. Ubersuggest is a great tool to use to find keywords for your business. This free tool tells you the search volume per month, and the difficulty to rank for that keyword. You may find local keywords are easier to rank for at first as you grow your business. Make a list of keywords and make sure to use them in your blog!
By now, if you have the goal of your blog, and the keywords, you can start to write your blog. Keywords are important to use in your blog but have unique ideas using them in fun ways. This will help you define your brand and show your customers how you are different from your clients.
With the right goals, keywords, and ideas you can make unique content that customers will love. Take boring keywords and make creative, informative content that drives your business goals!
Blogging doesn’t need to be scary or intimidating. Blogs are a fun way to get the word out, make sales, and attract new clients. Take the time to write and make fun content for your customers and you will see results!
About the Author: Catherine Way graduated from Michigan State University with a Bachelor’s in Advertising. A freelance content marketer for industries such as photography, mortgage, and real estate. She has written for Silver Doctors, The Paper Source, Active Rain, and Progressing Income. She enjoys creative outlets like writing, designing, dancing, and modeling. She currently writes and reports for Prime Plus Mortgages: Hard Money Lenders Arizona