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The SmallBizChat Podcast: The Knowledge Economy with Rick Shant Koletavitoglu

Rick Shant Koletavitoglu is the Founder and CEO of 150birds, an omnichannel marketing platform assisting small businesses through tailored strategies. Rick founded CreatorDen, which became a leading marketing program working with brands such as Netflix, Wella, Pantene, and Procter & Gamble. While working as a freelance marketing consultant in Silicon Valley, Rick spotted a gap

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9 Sales Funnels Every Small Business Owner Needs

Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk.  Always add value. The moment a subscriber opts into your email list is when they are most interested

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How To Improve SEO On WordPress?

We started with one assumption while preparing this list of SEO strategies: you’re busy. So, these are approaches that you can use right now (long-term commitment is not required). Of course, there are many more techniques, but this is a beautiful place to start. Remember, you don’t have to utilize all of these (though you

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How to Build Great Sales Funnels

Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution

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Developing A Marketing Strategy – 4 Critical Steps for Success: Part I

It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a

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